I’m increasingly noticing that private individuals are offering their properties for sale in Apulia, particularly in the Salento region. At first glance, this may seem appealing – no agent fees and a deal made „among friends.“ However, such situations often lack a sober perspective, especially when one assumes that nothing bad can happen when dealing with friendly faces.
But caution is advised: not everything is as sunny as the weather itself. Many of these so-called private sellers have themselves made poor purchases – properties with structural defects or unregistered modifications that were never approved by local building authorities. Some overpaid at the time and now want to avoid the embarrassment or the admission of this by bypassing professional agents. Instead, they hope to find someone who, like they once were, is less critical or questioning. Important flaws are often not disclosed, and the typical newcomer, who trusts too quickly, may learn some hard lessons down the road.
Of course, this isn’t the only issue. Some real estate agents also fail to take their responsibilities seriously and try to avoid accountability – something that casts a poor light on the profession. Then there are the often adventurous brokerage fees of 5 to 6%, which can be difficult to justify.
Another challenge: some agencies do not speak English, which puts them at a disadvantage when working with international buyers. But even well-known names or large real estate franchises are no guarantee of good service – ultimately, everything depends on the individual person, not the brand name. Meeting certain professional requirements is important, of course, but that alone doesn’t make someone a good agent.
Buyers should also be aware that, especially when they are foreigners, they may naturally feel more connected to native speakers or assume they’ll receive more understanding. While speaking the same language can certainly help, it is not decisive. Private sellers, too, have their own interests. Just because someone speaks your language doesn’t automatically mean they are acting in your best interest. Everyone must weigh this carefully for themselves.
There are a handful of trustworthy real estate agencies that are truly capable of handling international clients and their specific needs. So be careful – what seems like a bargain at first may end up being very costly.
Even though I myself work in real estate, I want to make it absolutely clear that this text is not self-promotion. I’m not trying to acquire clients or advertise my services. This is simply a personal reflection on current trends and experiences, particularly in the Salento region. I believe it’s important to highlight certain developments and encourage critical thinking – regardless of my professional role. Anyone reading this should see it as a thought piece, not as an advertisement.
Best regards, Elisabeth
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