Puglia, with its trulli, masserie, ancient olive groves, and breathtaking coastline, has become a dream destination for many Austrians and other foreign buyers looking for a second home or an investment in Italy. The region offers authentic charm, warm hospitality, and what often appear to be excellent property prices. Yet behind the postcard scenery there...
Foreign buyers, take note: Puglia's Salento region continues its steady rise, and 2026 still offers exceptional opportunities before any potential changes to Italy's renovation incentives. Inland property prices remain attractively stable, while coastal locations continue to gain value. At the same time, short-term rental yields stay strong-often reaching 7-9% during peak season.
Salento & Puglia 2026: Why the real estate market continues to boom and what is really changing now
Dear group, 2026 will be a truly exciting year for the real estate market in Puglia, and especially in the Salento. The upward trend of recent years is continuing, but with a few important new nuances.
Price...
Real Estate Auctions in Apulia: Opportunities, Risks, and Valuable Tips for Interested Buyers
I decided to write about this topic now because I am currently observing two by example real estate auctions in Apulia, southern Italy. These auctions involve larger properties offered by various agencies on the market. I have noticed that prices can vary...
The "Rent2Buy" model, also known as "Rent-to-Own" or "Lease-Purchase", is an innovative way to acquire real estate. It combines the benefits of renting with the option to purchase the property at a later date. For your clients in Apulia, this means they can initially rent a property and have a portion of the rent paid credited towards the...
Why Investors Should Take a Closer Look
Recently, several clients have asked me about investment opportunities in Southern Italy. After personally attending a seminar on the ZES Unica (Unified Special Economic Zone), I'd like to share some key insights that could be highly relevant for your real estate or business investment strategy.
Italy's ZES Unica offers a...
I'm increasingly noticing that private individuals are offering their properties for sale in Apulia, particularly in the Salento region. At first glance, this may seem appealing - no agent fees and a deal made "among friends." However, such situations often lack a sober perspective, especially when one assumes that nothing bad can happen when dealing...
Easter in Apulia - between quiet devotion and culinary magic
When spring settles over Puglia, it's not just the landscape that awakens - the soul of this unique region in the south of Italy also begins to shine. Easter here, in the "heel of the Italian boot", is a festival of contrasts: deep-rooted spirituality meets living tradition and culinary delights....
The process of buying a property in Italy: important steps
1. purchase offer ("Offerta")
A formal, written offer (in Italian & English) is submitted via the estate agent.
A deposit of €10,000-20,000 ("Caparra Confirmatoria") is due upon acceptance.
This deposit is legally binding:
If the buyer withdraws, it is forfeited.
If the seller withdraws, the buyer can reclaim double the amount.
2. preliminary contract ("Compromesso"...
